The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
By definition, remarkable things get remarked upon
Action or inaction are both forms of leadership and standard setting.
Be bold, make mistakes, learn a lesson, and fix what doesn't work.
Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.