Anticipated, personal, and relevant advertising always does better than unsolicited junk.
Seth GodinA brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
Seth GodinIf you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.
Seth Godin