Mass marketing means appealing to the masses which means appealing to the average.
Surprise and delight and connection are remarkable.
Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
Authenticy in marketing is telling a story people want to hear.
The organizations of the future are filled with smart, fast, flexible people on a mission
You don't have enough time to be both unhappy & mediocre. It's not just pointless; it's painful.