The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.

You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.

It's almost impossible to have fun playing ping pong with someone who doesn't care, won't try or isn't any good.

Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.

The first rule of doing work that matters: Go to work on a regular basis.

A product for everyone rarely reaches much of anyone.

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.