The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.

It's more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

Persistent people are able to visualize the idea of light at the end of the tunnel when others can't see it

Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.

Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.

The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.