Leadership is scarce because few people are willing to go through the discomfort required to lead.

That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.

The person who fails the most wins.

If I fail more than you do, I win.

If you don't require the journey to be easy or comfortable or safe, you can change the world.

But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.

Art is the work of a human being – something a person does with generosity to touch someone else to make a change for the better.