Leadership is scarce because few people are willing to go through the discomfort required to lead.

Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.

I wonder if real art comes when you build the thing that they don't have a prize for yet.

Now for the first time, you can choose yourself. You can be responsible for what you do and how you do it. You have to do the hard work of finding and pleasing an audience.

If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more