When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.
Seth GodinHere's conventional wisdom: Success makes you happy. Happiness permits you to be generous. In fact, it actually works like this: Generosity makes you happy. Happy people are more likely to be successful.
Seth GodinThe secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.
Seth GodinThe reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
Seth Godin