You have to pay the price to be in the right place at the right time often enough that people tend to see you as the regular kind.
Seth GodinThe goal in blogging/ business/ inspiring non-fiction is to share a truth, or at least a truth as the writer sees it. To not just share it, but to spread it and to cause change to happen. You can do that in at least three ways: with research (your own or reporting on others), by building and describing conceptual structures, or with stories that resonate.
Seth GodinThe secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.
Seth Godin