Most people don't see that they have options beyond what society tells them to do. That's the biggest problem. They honestly believe that compliance is the shortcut to success.
Seth GodinI think that any time reality doesn't match your expectations, it means that marketing was involved.
Seth GodinLetting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -
Seth GodinYou have to pay the price to be in the right place at the right time often enough that people tend to see you as the regular kind.
Seth Godin