Do your art. But don't wreck your art if it doesn't lend itself to paying the bills. That would be a tragedy.

If you think cat food is for cats, how come it doesn't come in mouse flavor?

By definition, remarkable things get remarked upon

The future of publishing is about having connections to readers and the knowledge of what those readers want.

As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.

Be personal. Be relevant. Be specific.

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.