Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
Seth GodinEntertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever.
Seth Godin