The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
Seth GodinGive up control and give it away ... The more you give your idea away, the more your company is going to be worth.
Seth GodinWe have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
Seth GodinWe're going to spend our entire future living in tomorrow-investing now, when it's difficult, is the single best moment.
Seth Godin