Anticipated, personal, and relevant advertising always does better than unsolicited junk.

If you're not the best in the world at what you do, then you have to get better.

Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever.

It might be bold to put your work into the world unadorned, but it's probably ineffective.

Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.

Do you know what people want more than anything? They want to be missed.

Art is what we're doing when we do our best work.