Anticipated, personal, and relevant advertising always does better than unsolicited junk.

There's nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.

But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.

Life is not about gutting out every situation. It's about identifying opportunity or the lack thereof. If your pride is all that is standing in the way of quitting, quit. The right people won't care and the wrong people don't matter. If you know you're on the right path, persevere though the pain. It will be worth it.

The application process changes the list of who applies. Your applicants reflect your methods.

Marketing begins before the product is launched.

If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.