Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

You can't shrink your way to greatness!

The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

A product for everyone rarely reaches much of anyone.

How do I dance with the fear? Fear is not the enemy. Paralysis is the enemy.

One key to moving forward is knowing what to leave behind.