Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

Everyone picks the best one when given a choice.

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

The industrial age brought compliance and compliance brought fear and fear brought us mediocrity.

Reject the tyranny of picked. Pick yourself.

While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.

People are not afraid of failure, they're afraid of blame.