The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

It’s okay. Let your ego push you to be the initiator. But tell your ego that the best way to get something shipped is to let other people take the credit. The real win for you (and your ego) is seeing something get shipped, not in getting the credit when it does.

If the game is designed for you to lose, don't play that game. Play a different one.

If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.

I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.

The first rule of doing work that matters: Go to work on a regular basis.

Everyone is not your customer.