The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

Art isn't only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.

The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.

If the game is designed for you to lose, don't play that game. Play a different one.

The people that are doing work that matters aren't doing work thats popular. They're just doing work that changes some people.

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.