The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind.

The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.

Too often, we don't give people the opportunity to fill in the blanks.

Playing safe is very risky.

The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.

Risking the appearance of weakness takes strength. And the market knows it.