The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.

In fact, most of the time, people with similar information, similar beliefs and similar apparent choices will choose similar actions. So if you want to know why someone does what they do, start with what they know, what they believe and where they came from. Dismissing actions we don't admire merely because we don't care enough to have empathy is rarely going to help us make the change we seek. It doesn't help us understand, and it creates a gulf that drives us apart.

Denigrating art you don't understand doesn't hurt the art - it reveals something about your willingness to learn.

By being remarkable, being genuine, you can be worth connecting with. And you don't have to have it figured out perfectly the first time - you can adjust.

Success comes from doing the hard part. When the hard part is all you've got, you're more likely to do it. And this is precisely why it's difficult to focus. Because focusing means acknowledging that you just signed up for the hard part.

It takes confidence and guts to intentionally create tension.