The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.

Make enough mole hills, and eventually you will build a mountain.

If you're remarkable it's likely that some people won't like you.

Play a new game, not the older game but faster.

Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.

Don't wait to be picked. Pick yourself.