The goal in blogging/ business/ inspiring non-fiction is to share a truth, or at least a truth as the writer sees it. To not just share it, but to spread it and to cause change to happen. You can do that in at least three ways: with research (your own or reporting on others), by building and describing conceptual structures, or with stories that resonate.

If you wait until you are ready, it is almost certainly too late.

A product for everyone rarely reaches much of anyone.

Marketing is a contest for people's attention.

Go ahead, do something impossible.

Communication is the transfer of emotion.

Your art is the act of taking personal responsibility, challenging the status quo, and changing people.