Many Things That Are True Are True Because You Believe Them.
Remember the Bob Dylan rule: it's not just a record, it's a movement.
Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.
Authenticy in marketing is telling a story people want to hear.
More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.
If you want to dig a big hole, you need to stay in one place.