The goal in blogging/ business/ inspiring non-fiction is to share a truth, or at least a truth as the writer sees it. To not just share it, but to spread it and to cause change to happen. You can do that in at least three ways: with research (your own or reporting on others), by building and describing conceptual structures, or with stories that resonate.
Seth GodinWe don't need to be taught to make art, but sometimes we need permission to do so. Following instructions is overrated.
Seth GodinArt is a personal gift that changes the recipient. The medium doesn't matter. The intent does.
Seth GodinIf you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
Seth Godin