Piracy is not the problem, obscurity is.

The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.

The reason social media is so difficult for most organizations: It’s a process, not an event.

Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.

A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

How was your day? If your answer was "fine," then I don't think you were leading.