Products that are remarkable get talked about.
All Marketers are liars tell stories.
Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
Treat different people differently. Anything else is a compromise.
The job is not the work.
The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.