Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.

Catering to the passionate is exactly what you should do.

It's almost impossible to have fun playing ping pong with someone who doesn't care, won't try or isn't any good.

The people who are the best in the world specialize at getting really good at the questions they don't know.

More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.

Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do.

Copy, not from your industry, from others. You have to go where there is no competition.