So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
Seth GodinThe problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
Seth GodinThe edge is a great place to be. Inside the box is too dark. Outside the box, there's no leverage. But on the edge of the box, you can get things done!
Seth Godin