...the greatest shortage in our society is an instinct to produce. To create solutions and hustle them out the door. To touch the humanity inside and connect to the humans in the marketplace.

Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.

The world is begging for you to lead.

Permission marketing is marketing without interruptions.

Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.

Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.

Kings fear change. Leaders crave it.