If you wait until you are ready, it is almost certainly too late.

When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.

That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.

If you have no wish, how can it possibly come true?

If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.

The cost of being wrong is less than the cost of doing nothing.

The first step to getting good is admitting that you aren't (yet).