I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.

Everyone is not your customer.

Play a new game, not the older game but faster.

You can listen to what people say, sure. But you will be far more effective if you listen to what people do.