I don’t think the shortage of artists has much to do with the innate ability to create or initiate. I think it has to do with believing that it’s possible and acceptable for you to do it. We’ve had these doors open wide for only a decade or so, and most people have been brainwashed into believing that their job is to copyedit the world, not to design it.

You have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.

At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you'll never begin.

As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.

For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.

If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.

Now for the first time, you can choose yourself. You can be responsible for what you do and how you do it. You have to do the hard work of finding and pleasing an audience.