The mirror we hold up to the person next to us is one of the most important pictures she will ever see.

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.

Human nature is to need a map. If you’re brave enough to draw one, people will follow.

Are you doing work worth doing, or are you just doing your job?

The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.

The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.

Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.