Anyone who says failure is not an option has also ruled out innovation.
Mass attention is almost unattainable and it's not clear that you want it.
A one-hit wonder is a legend who stopped early.
If it's worth listening to, it's worth questioning until you understand it.
Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
But this is a remarkable egg, an egg worth talking about, an egg worth crossing the street for, an egg worth writing about.