Surprise comes from defying expectations.

Ideas in secret die. They need light and air or they starve to death.

Do the emotional labor of working on things that others fear.

You dont need to convince everyone. All you need to do is motivate people who choose to follow you.

The Cul-de-Sac ( French for "dead end" ) ... is a situation where you work and work and work and nothing much changes

Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.

A book is a souvenir of an idea.