If you are wiling to do something that might not work, you are closer to being an artist.

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.

The opportunity is not in being momentarily popular with the anonymous masses. It's in being missed when you're gone, in doing work that matters to the tribe you choose.

It always feels too soon to leap. But you have to. Because that's the moment between you and remarkable.

The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.

For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.

The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.