The only path to amazing runs directly through not-yet-amazing

For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.

There's no correlation between how good your idea is and how likely your organization will be to embrace it.

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

Art...is the intentional act of using your humanity to create a change in another person...Passion is caring enough about your art that you will do almost anything to give it away, to make it a gift, to change people.

Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.

Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.