You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
Seth GodinIf you don't require the journey to be easy or comfortable or safe, you can change the world.
Seth GodinYou know, if I look at an auditorium full of high school students and the big man on campus and his girlfriend are busy talking while the lecture's going on, the rest of the room is going to do it because they're powerful sneezers. They have influence. They reach out to a whole bunch of people in a way that makes the idea of being disrespectful spread.
Seth Godin