No niche is too small if it's yours.
Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.
Your history of work is as important as the work you'll do tomorrow.
Making promises and keeping them is a great way to build a brand.
You cannot buy your way to share of voice today; you cannot buy attention anymore.
How was your day? If your answer was "fine," then I don't think you were leading.