Solving problems—actually solving them, not just claiming you do—solving perceived, urgent problems, is a surefire way to get the world to beat a path to your door.
Don't wait to be picked. Pick yourself.
What evidence would you need to see to change your mind about this?
Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.
Authenticy in marketing is telling a story people want to hear.
The Cul-de-Sac ( French for "dead end" ) ... is a situation where you work and work and work and nothing much changes