Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person's shoes. There's no rational, universal course because individuals have different goals, different worldviews and different experiences.

Go ahead, fail. Try to avoid mistakes, though.

There's a big difference between not settling and not starting.

The danger of the Web is that you can go from idea to public announcement in under ten minutes.

It's not reckless, because when we leap, when we dive in, when we begin, only begin, we bring our true nature to the project, we make it personal and urgent. And it's not abandon, not in the sense that we've abandoned our senses or our responsibility. In fact, abandoning the fear of fear that is holding us back is the single best way not to abandon the work, the pure execution of the work. Later, there's time to backpedal and water down. But right now, reckless please.

If it's worth listening to, it's worth questioning until you understand it.

What people want is the extra, the emotional bonus they get when they buy something they love.