If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
Seth GodinWhat we most need in our lives, though, is something worth doing, worth it because we care.
Seth GodinThe best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
Seth Godin