The combination of passion and art is what makes someone a linchpin.

Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.

By being remarkable, being genuine, you can be worth connecting with. And you don't have to have it figured out perfectly the first time - you can adjust.

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

Everyone is not your customer.

Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.

People rarely buy what they need. They buy what they want.