Authenticy in marketing is telling a story people want to hear.
In our desire to please everyone, it's very easy to end up being invisible or mediocre.
In nearly every case, trying to lead everyone results in leading no one in particular.
Remarkable work is always not on the list, because if it was, it would be commonplace, not remarkable.
Great innovations, powerful interactions and real art are often produced by someone in a state of wonder. Looking around with stars in your eyes and amazement at the tools that are available to you can inspire generosity and creativity and connection
So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.