Authenticy in marketing is telling a story people want to hear.

Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.

We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.

Be genuine. Be remarkable. Be worth connecting with.

The job is not your work; what you do with your heart and soul is the work.

If you love writing or making music or blogging or any sort of performing art, then do it. Do it with everything you've got. Just don't plan on using it as a shortcut to making a living.

Art changes posture and posture changes innocent bystanders.