Authenticy in marketing is telling a story people want to hear.

Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.

I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.

Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done.

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

The opportunity is not in being momentarily popular with the anonymous masses. It's in being missed when you're gone, in doing work that matters to the tribe you choose.

Practice works because practice gives us a chance to relax enough to make smart choices.