Authenticy in marketing is telling a story people want to hear.

No one can force you to stand up, speak up and make a difference. But if you back off and play along, please understand that whatever happens happened, at least in part, because you acquiesced.

Everyone picks the best one when given a choice.

What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.

Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.

Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.

Surprise and differentiation have far more impact than noise does.