Authenticy in marketing is telling a story people want to hear.

My new favorite word is 'awkward.'...Th e reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.

The librarian isn't a clerk who happens to work in a library. A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated user.

As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.

Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.

Catering to the passionate is exactly what you should do.

You don't launch a popular blog, you build one.