When we think about what might go wrong, we're more likely to design something that goes right.

Successful people are successful for one simple reason: they think about failure differently.

Turn strangers into friends. Turn friends into donors. And then do the most important job: Turn your donors into fundraisers.

It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.

Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.

A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.

But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.