When we think about what might go wrong, we're more likely to design something that goes right.

The status quo is leaving the building, and quickly.

When you walk around braced for impact, you're dramatically decreasing your chances. Your chances to avoid the outcome you fear, your chances to make a difference, and your chances to breathe and connect.

Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.

Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.

Mass attention is almost unattainable and it's not clear that you want it.

Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.