Popular is not the same important, or often, not the same as good.
If you don't get it built, the work doesn't matter.
Copy, not from your industry, from others. You have to go where there is no competition.
Kings fear change. Leaders crave it.
The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.
The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.