When we think about what might go wrong, we're more likely to design something that goes right.

Remarkable work is always not on the list, because if it was, it would be commonplace, not remarkable.

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?

The definition of a revolution: it destroys the perfect and enables the impossible.

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.

We notice what we choose to notice.

The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.