And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.

Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.

This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.

Solving problems—actually solving them, not just claiming you do—solving perceived, urgent problems, is a surefire way to get the world to beat a path to your door.

When the legacy you leave behind lasts for hours, days or a lifetime, you matter.

Good marketers tell a story.

We are too focused on avoiding criticism and not enough on making a difference.