And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.

In other words, If you don't take action, you won't get any results You are not your resume, you are your work

It takes confidence and guts to intentionally create tension.

Don't save the canary. Fix the coal mine.

The enemy of fear is creativity.

Marketing is no longer about the stuff that you male, but about the stories you tell.

No one is as smart as all of us.