And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
Seth GodinWay more productive, I think, to push yourself to be more in the world, not to encourage yourself to hide.
Seth GodinSo sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
Seth GodinIf there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
Seth Godin