And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
Seth GodinBuild it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.
Seth GodinThe minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.
Seth Godin