And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

The thing about goals is that living without them is a lot more fun, in the short run. It seems to me, though, that the people who get things done, who lead, who grow and who make an impact . . . those people have goals.

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.

The big win is when you refuse to settle for average or mediocre.

If you're not proud of where you work, go work somewhere else.

If you try to delight the undelightable, you've made yourself miserable for no reason.