The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind.

Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.

Leadership is a choice. It's the choice not to do nothing.

I do not think you can get rid of the fear... but you can dance with it.

The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.

Everyone picks the best one when given a choice.

This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.