The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind.

The goal is to be on the hook, not to let someone else do the scary parts.

If your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.

The world doesn't owe you a living, but just when you needed it, a door was opened for you to make a difference.

What people want is the extra, the emotional bonus they get when they buy something they love.

Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.

As long as you want to please everyone, you won't please anyone.