Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.

The question is not Will you succeed? but rather, Will you matter?

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.

It's never too late to start heading in the right direction.

Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing that, to survive the thing that we fear if it comes to fruition.

Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.

Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?