Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.

You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.

The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.

The goal in blogging/ business/ inspiring non-fiction is to share a truth, or at least a truth as the writer sees it. To not just share it, but to spread it and to cause change to happen. You can do that in at least three ways: with research (your own or reporting on others), by building and describing conceptual structures, or with stories that resonate.

Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.