A product for everyone rarely reaches much of anyone.
Great marketers don't make stuff. They make meaning.
Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.
Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
Donโt do it because itโs your job, do it because you can.
Competence is no longer scarce.