Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.

Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.

Optimism is the most important human trait, because it allows us to evolve our ideas, to improve our situation, and to hope for a better tomorrow.

The problem with requiring people to be loud and angry to get things done is that you're now surrounded by people who are loud and angry.

If you want customers to hear about you, make something worth talking about.

If you try to delight the undelightable, you've made yourself miserable for no reason.

Every day I meet people who have so much to give but have been...frighten ed enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.