What people want is the extra, the emotional bonus they get when they buy something they love.
The only way to consistently grow in B2B is to be better than very good.
Every revolution destroys the average middle first and most savagely.
Competent people are the most resistant to change
You don't make art after you become an artist. You become an artist by ceaselessly making art.
I do not think you can get rid of the fear... but you can dance with it.