If you want customers to hear about you, make something worth talking about.

If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.

Just because something is easy to measure doesn't mean it's important.

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.

Treat different people differently. Anything else is a compromise.

Make enough mole hills, and eventually you will build a mountain.

The first step toward becoming extraordinary is, of course, to stop being ordinary.