If you want customers to hear about you, make something worth talking about.

Connect, create meaning, make a difference, matter, be missed.

Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.

As long as you want to please everyone, you won't please anyone.

We're better in the rearview mirror than we are at predicting - 'cause you're never going to be right every time. You can handicap it. You can point to certain elements that make it work, and many of those elements come straight out of epidemiology, right?

I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.

Today, not starting is far, far worse than being wrong. If you start, you've got a shot at evolving and adjusting to turn your wrong into a right. But if you don't start, you never get a chance.