I have become a giant fan of the testing process, especially with a comedy. I mean, they tell you what's funny. It's almost tailor-made for people who shoot the way we shoot, trying a million different options and versions of things. Because the audience doesn't laugh at a joke, we put in another joke. If they don't laugh at the next joke, we put in another joke. You just keep doing them and you can get the movie to the point where every joke is funny, if you have enough options in the can.
Seth RogenI go to the theater, all the time. I'm not one of these secret movie, watch a 35mm print in my living the weekend it comes out guys. I'm not Jon Bon Jovi. I go to the Arclight, like a regular asshole.
Seth RogenBasically, we [me and Evan Goldberg] started thinking about making a movie that was kind of a weed movie and action movie and had a real kind of friendship story to it, then that would be our favorite movie [Pineapple Express] ever.
Seth Rogen