Many of us are experiencing a phase of change, shedding outdated patterns and liberating ourselves from the old by moving on to the new. The year 2012 is an important one for mankind, a pivotal year. The potential for this exists in the mere fact that the majority of us are yearning for change.

Business is not a spiritual matter, and my business decisions are not based on spiritual considerations. When I founded the Essence of Life, a project aimed at teaching tolerance and respectful dialogue, the person appointed to head it was Irit Atzmon, a former colonel in the army. Can anything be more down-to-earth than that?

For too long, humanity has acted with an outrageous lack of responsibility. We wanted everything for ourselves: greed, really. We failed to look at the overall picture and did not take into consideration those with whom we share the world.

Sustainability is the key to our survival on this planet and will also determine success on all levels.

Doing Good is a simple and universal vision. A vision to which each and every one of us can connect and contribute to its realisation. A vision based on the belief that by doing good deeds, positive thinking and affirmative choice of words, feelings and actions, we can enhance goodness in the world.

I find that when you lead with vision and values, engaging employees and showing them that values are just as important as profits, everyone comes on board. And not only do they come on board, but they connect to their own individual creativity.

The Ahmadinejads of the world, the bin Ladens of the world, will not change their ways, regardless of how hard we try to explain to them that peace begins with them.