When we're doing an action game, we make the second level first. We begin making level 1 once everything else is completed.

Angry Birds is a very simple idea but its one of those games that I immediately appreciated when I first started playing, before wishing that I had been the one to come up with the idea first.

Game music has a purpose and it does incorporate sound effects.

We don't pay a whole lot of attention to the Internet until people have played the game - then we pay a lot of attention to whether people liked it. We read through it and see it, but we don't take it into consideration. ... [The Internet] is not going to dictate the direction of where the game goes.

Nintendo's philosophy is never to go the easy path; it's always to challenge ourselves and try to do something new.

I'm very impressed that there are so many fans - not just in Japan, but here in America - that are fond of the work that I've done. I'm actually kind of embarrassed by it all.

I used to draw cartoons. I'd just show them to some of my friends, expecting that they were going to appreciate them, that they were going to enjoy reading them.