Their attitude is, 'okay, I am the customer. You are supposed to entertain me.' It's kind of a passive attitude they're taking, and to me it's kind of a pathetic thing. They do not know how interesting it is if you move one step further and try to challenge yourself with more advanced games.
Shigeru MiyamotoI never really participated in specific sports or anything, but once I hit 40, I started to get a little bit more active and began swimming more.
Shigeru MiyamotoWhen I'm working on games I don't think necessarily about what the end benefit of the game is going to be. Typically I'm trying to think of: "What can I do that is going to find new ways to entertain and surprise people."
Shigeru Miyamoto