Well, for over a year now at my desk, a prototype program of Luigi and Mario has been running on my monitor. We've been thinking about the game, and it may be something that could work on a completely new game system.

The obvious objective of video games is to entertain people by surprising them with new experiences.

I don't let Mario appear in just any kind of game. Mario could not appear in Zelda games. They are two distinct game worlds.

Donkey Kong Country proves that players will put up with mediocre gameplay as long as the art is good.

My days all follow much the same pattern. They are structured and typical.

Nintendo's philosophy is never to go the easy path; it's always to challenge ourselves and try to do something new.

Controller is so intuitive, even your mum can play.