It looks like the age of the mass is behind us and the age of the individual is upon us. The chasm that now exists between new people and old organizations is destroying economic value and inhibiting the emergence of a new chapter of capitalism aligned with the needs of this new society. The new purpose of commerce is to provide the tools, platforms, and relationships, digital or human, that enable individuals to live the lives they choose.
Shoshana ZuboffIn diminishing the role of the worker's body in the labor process, industrial technology has also tended to diminish the importance of the worker. In creating jobs that require less human effort, industrial technology has also been used to create jobs that require less human talent. In creating jobs that demand less of the body, industrial production has also tended to create jobs that give less to the body, in terms of opportunities to accrue knowledge on the production process.
Shoshana ZuboffWe know how to punish retailers and manufacturers that don't provide quality and value. But we're lousy at fighting effectively for what we really need - reliable insurance policies; affordable health care; safe, healthy food.
Shoshana ZuboffAwareness requires a rupture with the world we take for granted; then old categories of experience are called into question and revised.
Shoshana ZuboffIf the technology cannot shoulder the entire burden of strategic change, it nevertheless can set into motion a series of dynamicsthat present an important challenge to imperative control and the industrial division of labor. The more blurred the distinction between what workers know and what managers know, the more fragile and pointless any traditional relationships of domination and subordination between them will become.
Shoshana ZuboffEvery century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can't meet.
Shoshana ZuboffI've lived in a preindustrial (rural Argentina) as well as an industrial world. You experience a different sense of time in a community that works the land. Human relationships aren't professionalized or contractualized; family and friends take primacy. Life has much more continuity than discontinuity. There's a great deal of poetry in everyday life.
Shoshana Zuboff