There's an expression in life: "You can only make one first impression." And that first impression has to be spectacular. So, I wait, and let people see it when it's ready to go. It's not a set rule, but I think it's the better way of working. People will agree with you because of your track record, but you want people to like it because it's good, not because you found it.
Simon CowellNormally if I go to one of these things I'm in and out in five minutes, but at Pride of Britain I stay to the end. It's a fantastic show. But it's incredibly hard on the night when you meet all the kids and hear their stories. They do get to you.
Simon Cowell