Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.

Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.

A world in which government is burdened by historic debt, philanthropy has limited resources, and the private sector is only interested in its own personal gain is simply unsustainable.

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.

Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.

Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.