The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?
Simon MainwaringAs a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.
Simon MainwaringEffectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.
Simon MainwaringToday's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.
Simon Mainwaring