The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary citizens rapidly expanding the network of people who become willing to take action.
Simon MainwaringBrands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.
Simon MainwaringThrough their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.
Simon Mainwaring