The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
Simon MainwaringOne of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.
Simon MainwaringLike all technology, social media is neutral but is best put to work in the service of building a better world.
Simon MainwaringCompanies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.
Simon Mainwaring