To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject.
Simon SinekWorking hard for something we don't care about is called stress; working hard for somthing we love is called passion.
Simon SinekGood listeners have a huge advantage. For one, when they engage in conversation, they make people 'feel' heard. They 'feel' that someone really understands their wants, needs and desires. And for good reason; a good listener does care to understand.
Simon SinekGood marketing speaks to human beings - the way human beings understand and take in information.
Simon Sinek