We all have the luxury of looking out for ourselves. Leaders also have the honor of looking out for others.

The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.

What you do is proof of what you believe.

The reason we grow up to be healthy adults is because our parents played this game of giving us responsibility, disciplining us when necessary, letting us try, letting us fail. No matter what we know they are there to support us and see us do well. Leaders are exactly the same.

Quality effective leaders have the confidence to trust others to try, succeed, and sometimes to fail.

We can not lead an organization, we can run an organization. We can only lead people.

Instead of showing up to let everyone know how great we are, show up to find out how great everyone else is.