We all have the luxury of looking out for ourselves. Leaders also have the honor of looking out for others.

Make it about them, not about you.

Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

The goal of life is not to have our lives mean something to ourselves. The goal of life is to have our lives mean something to others.

I've been dogmatic to use myself as a case study.

Good marketing speaks to human beings - the way human beings understand and take in information.

Leadership is about making people feel safe. When someone feels heard, they feel safe.